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Ethnography in the field of design

by: Christina Wasson
Human Organization, Vol. 59, No. 4. (Winter 2000), pp. 377-389.

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Members of the design profession help develop new products and services of many kinds, and they are centrally concerned with satisfying the needs of users of their products. Ethnography appeals to designers because it provides a window onto the ways consumers interact with products in their everyday lives.


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