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Neuroeconomics: cardinal utility in the orbitofrontal cortex?by: V Stuphorn
Curr Biol, Vol. 16, No. 15. (8 August 2006)
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ReferatModern economics no longer uses the concept of cardinal utility, which describes the value of a good independently of a comparison with another good. New electrophysiological recordings in primates performing economic choices suggest a neurological substrate for cardinal utility, a finding that economists should perhaps take note of.
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